Helsinki 2034: Winter Olympics Bid Identity

This project is a concept brand identity for Helsinki's fictitious candidacy to host the Winter Olympics 2034. The design merges the spirit of the Olympics with Helsinki's rich design and architectural culture, characterized by organic, clean shapes, lines, and curves.

The color palette draws from Finland’s flag and winter tones, balanced with bright yellow, orange, and red to convey joy and positivity. Deliverables include a logo, posters, tickets, pictograms, banners, environmental graphics, a social media campaign, and tourist merchandise. The identity encapsulates the harmony between tradition and vibrancy, reflecting Helsinki’s Olympic vision.

initial poster proposals

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