THE WOMEN’S COURT: a tennis event branding
The Women’s Court is a concept brand identity that I developed during my undergraduate studies for a fictitious Women’s Tennis Exhibition held in March 2023, during Women’s History Month. The event is a celebration of 50 years of the Women’s Tennis Association (WTA). The identity was carefully designed around the themes of empowerment, celebration, and joy. Deliverables include a logo, a commemorative book marking 50 years of the WTA, a flyer, tennis court designs, on/off-court banners, player IDs, and ticket-holder bracelets. This project was awarded bronze in December 2025 at the International Design Awards, IDA.
During my master’s year in Motion Media Design I further explored this concept by developing a brand film (above) that captures the essence of the event; a celebration of history, empowerment, and growth.
November 2024, May 2026
Sound Design by Petra Estrada
IDA Awards: Bronze, Advertising/Promotion Collateral Material, 2025
Savannah College of Art and Design
BOOK SPREADS
DESIGN DEVELOPMENT
LOGO ROUND 01
LOGO ROUND 02
BRAND FILM - MOODBOARD
BRAND FILM - VISUAL RESEARCH
BRAND FILM - SEQUENCE STUDY
BRAND FILM - DESIGN BOARD