THE WOMEN’S COURT: a tennis event branding
The Women’s Court is a concept brand identity developed during my undergraduate studies for a fictional women’s tennis exhibition celebrating 50 years of the Women’s Tennis Association (WTA). The visual system centers on themes of empowerment, celebration, and joy, and was applied across a range of deliverables, including a logo, commemorative book, event collateral, and on-site graphics. The project received a Bronze award at the International Design Awards (IDA) in 2025.
During my master’s studies in Motion Media Design, I expanded the project by creating a brand film (above) that captures the spirit of the event and its focus on history, empowerment, and growth.
November 2024, May 2026
Sound Design by Petra Estrada
IDA Awards: Bronze, Advertising/Promotion Collateral Material, 2025
Savannah College of Art and Design
BOOK SPREADS
“We wanted a place to compete. We wanted to be recognized for our accomplishments, not only our looks. And we wanted to be able to make a living playing professional tennis.”
Billie Jean King
DESIGN DEVELOPMENT
LOGO ROUND 01
LOGO ROUND 02
BRAND FILM - MOODBOARD
BRAND FILM - VISUAL RESEARCH
BRAND FILM - SEQUENCE STUDY
BRAND FILM - DESIGN BOARD