This project presents a concept brand identity for a fictitious Women's Tennis Exhibition held in March 2023 during Women's History Month, celebrating 50 years of the WTA. The event format featured a thrilling mixed doubles draw, pairing four legendary players—Billie Jean King, Martina Navratilova, Steffi Graf, and Chris Evert—with four current stars—Ons Jabeur, Coco Gauff, Iga Swiatek, and Jasmine Paolini. Each team combined the legacy of the legends with the dynamism of the current generation. The branding was designed to be celebratory, joyful, and empowering, appealing to audiences of all ages, with a special focus on inspiring new generations. Deliverables included a logo, a commemorative book marking 50 years of the WTA, a flyer, tennis court designs, on/off-court banners, player IDs, and ticket-holder bracelets. This project highlights the rich history and vibrant future of women's tennis.
Billie Jean King video credit: Us Open Tennis Championships