The Guide to Dallas is a collaborative project between Racquet and BOSS, created for the Dallas ATP 500 tennis tournament. Designed as a foldable poster, the project highlights key locations across Dallas selected by Racquet, offering a curated look at the city’s unique culture and atmosphere. To reflect the distinct identities of both BOSS and Dallas, the poster features a sophisticated color palette of cream and teal for elegance, balanced with orange accents that evoke the bold, cowboy-inspired spirit of Texas. The design is presented across four distinct graphics: a cover graphic capturing the essence of the project, a map graphic pinpointing featured locations, an editorial graphic providing insight into the selected spots, and a graphic for the new issue of Racquet Magazine.
With 1,000 copies printed and distributed, the poster serves as both a collectible and a visual representation of Racquet’s signature style intertwined with the energy of Dallas. Extending beyond the physical release, the graphics were also published on Racquet’s website, reaching a broader audience of tennis and culture enthusiasts.