PRINCE x BE A WINNER: What Winning Looks Like
“Winning isn’t defined by results. It’s about presence, attitude, and self-expression. Prince stands for a new generation that approaches both sport and life with confidence and individuality.”
As the Graphic Designer for the BE A WINNER integrated campaign I developed graphic solutions that translated the campaign’s goals into impactful visual messages across posters and social media. The goal is to rebuild awareness and show that Prince is not only a tennis brand, but a modern brand that connects with how people live and express themselves today. In addition, I put together the case study video as well.
The key message is that winning isn’t about being first, it’s about showing up in everyday life.
Creative Direction + Strategy: Lisa Konrad
Graphic Design: Alessia Piccoliori
Visuals + Editing: Valentin Klawitter
January 2026
CASE STUDY VIDEO
EARLY PROCESS + ITERATIONS