PRINCE x BE A WINNER: What Winning Looks Like
“Winning isn’t defined by results. It’s about presence, attitude, and self-expression. Prince stands for a new generation that approaches both sport and life with confidence and individuality.”
As the Graphic Designer for the Be a Winner integrated campaign, I developed visual solutions that translated the campaign’s goals into impactful messaging across posters and social media. The objective was to rebuild brand awareness and position Prince not just as a tennis brand, but as a modern lifestyle brand that connects with how people live and express themselves today. I also created the case study video.
The core message emphasizes that winning isn’t about being first, it’s about showing up in everyday life.
Creative Direction + Strategy: Lisa Konrad
Graphic Design: Alessia Piccoliori
Visuals + Editing: Valentin Klawitter
January 2026
CASE STUDY VIDEO
“Winning isn’t about being first, it’s about showing up in everyday life.”
PROCESS + ITERATIONS
Our primary communication tool was Miro, where we shared ideas, references, and feedback throughout the process.
Since Prince’s signature color is green, our challenge was incorporating it without overwhelming the design. We prioritized text clarity above all, which led us to remove gradients and instead focus on layout, flat color, and strong visual hierarchy.