PRINCE x BE A WINNER: What Winning Looks Like
“Winning isn’t defined by results. It’s about presence, attitude, and self-expression. Prince stands for a new generation that approaches both sport and life with confidence and individuality.”
As the Graphic Designer for the BE A WINNER integrated campaign directed by Lisa Konrad, I developed graphic solutions that translated the campaign’s goals into impactful visual messages across posters and social media. The goal was to rebuild awareness and show that Prince is not only a tennis brand, but a modern brand that connects with how people live and express themselves today.
The key message is that winning isn’t about being first, it’s about showing up in everyday life.
Graphic Design: Alessia Piccoliori
Creative Direction + Strategy: Lisa Konrad
Visuals + Editing: Valentin Klawitter
January 2026
EARLY PROCESS + ITERATIONS