Savannah College of Art and Design
Gran Caffè: The Healthy Granola for Coffee Lovers
Gran Caffè is imagined as a vibrant and energetic brand catering to young adults with an active lifestyleand a love for coffee. This concept brand centers around a unique offering—coffee-infused granola blended with an assortment of fruits and nuts, delivering both bold flavor and nutritious fuel for busy days. I designed the packaging identity for Gran Caffè with the goal of creating a friendly, playful, and eye-catching aesthetic that resonates with its dynamic audience. The visual identity embraces warm tones, dynamic typography, and inviting illustrations to reflect the comforting yet energizing essence of coffee. The logo, inspired by the shape of coffee beans, extends into the brand’s cheerful mascot, reinforcing the connection between coffee culture and wholesome nutrition. Through this design, Gran Caffè seeks to stand out on the shelves, making healthy choices exciting, stylish, and approachable.