This group project, created in collaboration with Mila Kiryakakis and Rashi Gupta, is a branding concept for "Global Beats," a fictitious UNESCO World Heritage Site campaign designed to engage young adults (20-40 years old) through music, food, and social experiences. The vibrant brand identity captures the global spirit of connection and celebration, emphasizing cultural diversity and the importance of heritage preservation. Deliverables include the event logo, a book series featuring World Heritage Sites across six continents, an engaging brochure, eye-catching posters, immersive wall graphics, and playful merch like pins and tote bags. This collaborative project brings heritage to life for a modern audience.